1 the establishment of a specialized organization for dealing with crisis events
When a crisis occurs, a company shall first establish a special organization headed by the top leaders, responsible for the public relations department, and a specialized organization with public relations personnel, relevant technicians and other personnel.
2 investigation and judgment of crisis events
(1) to find out the nature and condition of the event: the type, time, place, and reason of the event, the judgment has been controlled or is still developing.
(2) identify the consequences and effects of the event: the loss of equipment, the value and extent and scope of other damage, and the social impact of these consequences.
(3) identify the public objects involved in the incident: the public object directly or indirectly, and the company or individual that has direct, indirect responsibilities and interests to the event itself. We should pay special attention to the witness with the event and carefully handle the relationship with the press.
3 formulating specific countermeasures to deal with the crisis
(1) to take the lead in recognition of the problem, to understand the course carefully, and to bear the responsibility of seeking truth from facts.
(2) report the facts to the superior department in time, report the situation on a regular basis, and get the guidance and support of the superior department.
(3) unify the caliber of the press, pay attention to the wording, and publish it as much as possible in the form of the most beneficial to the company.
(4) to express a cooperative, active and confident attitude to the press and to inform the progress of the situation in a timely manner.
(5) from the point of view of the customer, the compensation methods and standards are published and implemented as soon as possible.
(6) keep the necessary contact with the customer.
(7) in addition to news reports, an apology statement can be issued in newspapers and periodicals carrying out the news of events, to explain the truth to the public, and to apologize to the public concerned and undertake corresponding responsibilities.
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